Our story
Every story has a beginning. Ours starts in 2010, when we founded the SAFE brand in the heart of Europe, in the Czech Republic. Our journey began with a simple but profound idea: safety should not be a luxury, but a right for everyone. We believe that home is a place where everyone should feel protected, and it is this belief that inspired us to create products that push the boundaries of safety to a whole new level.
Our SAFE brand is part of SAFE HOME europe and since its inception we have focused on what is most important to our customers - their peace of mind, security and protection. We believe that security is not just about technology, but also about trust. And trust is at the heart of everything we do.
How did it all start?
In the beginning, we were a small team of enthusiasts who shared a common vision - to create products that were not only functional, but also aesthetically appealing, reliable and easy to use. We were inspired by the needs of modern households and technological advances that allowed us to turn our ideas into reality. Our goal was to create solutions that would be accessible to everyone, regardless of the size of their home or budget.
The first products we launched were simple but revolutionary. We've come a long way since then. Today, our portfolio includes a range of innovative devices that combine modern design, cutting-edge technology and maximum reliability. Whether it's smart security systems, smoke detectors or intelligent home control, each of our products is designed with our customers' needs in mind.
Who are our customers?
Our products are designed for anyone who wants to protect what matters most to them - their home and their loved ones. Our ideal customers are people who are looking for reliable and modern solutions that give them peace of mind and security. They are families with children who want to provide a safe environment for their little ones. They are individuals who want to be in control of their home, even when they are on the move. It's seniors who are looking for simple and intuitive solutions to make their daily lives easier.
Our products are designed to be easy to install and use, making them ideal for homes of all sizes - from small apartments to large family homes. And because we know that many of our customers live in rented apartments, we make sure that all of our products are fully portable and can be easily relocated to a new home.
Why SAFE?
There are many brands on the market that offer security solutions. But what sets us apart is our approach. SAFE is not just about products - it's about people. Each of our products is the result of careful research, innovation and listening to our customers' needs.
- Innovation and technology
Our products combine the latest technology with modern design. We are proud to offer solutions that not only meet, but often exceed the most stringent European standards. Our devices are designed to be not only functional, but also aesthetically appealing and easy to integrate into any interior.
- Emphasis on reliability
Safety is a matter of trust. That is why we place the utmost importance on the quality and reliability of our products. Each device undergoes rigorous testing to ensure that it will perform flawlessly even in the most demanding conditions.
- Availability for everyone
We believe that safety shouldn't be a luxury. Our products are affordable and designed to be used by anyone, regardless of technical knowledge or experience.
- Privacy Policy
In today's digital age, protecting personal data is crucial. Our products and services are designed to respect the privacy of our customers. All data is anonymous and stored on servers in Germany that meet the strictest European data protection standards.
- Support and customer care
Our customers come first for us. We offer professional customer support that is always ready to help with any question or problem. Whether you need help with installation or are looking for the best solution for your home, we are here for you.
Our mission
Our mission is to create a world where everyone can feel safe. We want security to be not just a technology, but a feeling. A feeling that your home is protected, that your family is safe, and that you are in control.
We are SAFE. We're here to give you the peace of mind and security you deserve. Thank you for being a part of our journey. Together, we can create a safer world for all of us.
Contact us
Our staff will contact you as soon as possible regarding your suggestions for cooperation or technical questions.
For any technical information, orders, cooperation proposals or other information, please use this form.
